Nix Ambiguity and Focus for Lasting Change
Today’s reading is a short piece “Nix Ambiguity and Focus for Lasting Change” by Dan and Chip Heath, authors of Switch: How to Change Things When Change is Hard, as well as Made to Stick: Why Some Ideas Survive and Others Die.
In this piece, a true story about eliminating narcotics abuse in a health-care network serving Minnesota and Western Wisconsin, the Heath brothers make two major points: