In “Making Strategy That Sticks", Susan Cramm points out that all too often when we develop a strategy, we focus on getting the right content rather than getting the right commitment. She writes: ”The acid test of strategy is whether it informs and constrains decision making by compelling leaders to align their functional goals and day-to-day decision making to the goals of the enterprise. The only way to accomplish this is through communication and collaboration. The process of aligning people’s hearts and minds is a difficult one that requires ongoing group discussion and wrangling.“
Cramm concludes that you should ”[n]ever approach strategy making as a purely analytical exercise or trade off gaining emotional commitment in the quest to “get it right” or “get it done.”
Real food for thought!
. . . . . . jim