Switch: How to Change Things When Change is Hard
Chip and Dan Heath, authors of “Made to Stick,” released a new book in February – “Switch: How to change things when change is hard.” Today’s reading is a review of the book by Keith McFarland which appeared in BusinessWeek. McFarland is founder of McFarland Strategy Partners and author of The Breakthrough Company, and BOUNCE.
In Switch, the Heath brothers take on the subject of organizational change. And, according to McFarland they make the often dry subject “suddenly relevant for anyone trying to get a bunch of people to change directions.”