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Making Strategy That Sticks

| November 20, 2007

by Jim Bruce

In “Making Strategy That Sticks“, Susan Cramm points out that all too often when we develop a strategy, we focus on getting the right content rather than getting the right commitment.  She writes:  ”The acid test of strategy is whether it informs and constrains decision making by compelling leaders to align their functional goals and day-to-day decision making to the goals of the enterprise.  The only way to accomplish this is through communication and collaboration.  The process of aligning people’s hearts and minds is a difficult one that requires ongoing group discussion and wrangling.“

Cramm concludes that you should ”[n]ever approach strategy making as a purely analytical exercise or trade off gaining emotional commitment in the quest to “get it right” or “get it done.”

Real food for thought!


.  .  .  .  .  .      jim