In “Forget The Mission Statement: What’s Your Mission Question?”, Warren Berger challenges us to consider responding to a set of mission questions instead of writing a mission statement that is so general it can apply to almost anything. He argues that mission questions provide a reality check on whether you are staying true to what you stand for and aspire to achieve.
He suggests five questions that are valid both for organizations as well as for you as an individual:
These questions lead us to stop and think about what I value and what I’m out to do. I hope that they will challenge you in the same way.
. . . jim
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