by Jim Bruce
John Baldoni is one of my favorite writers. In today’s reading “Saying Something Important? Three Questions to Ask Yourself First” which you will find at <http://www.cio.com/article/104802/Saying_Something_Important_Three_Questions_to_Ask_Yourself_First> he reminds us that “its not what you say, it’s what people hear.” In the piece, he quotes Frank Luntz, pollster, commentator, and author: “The onus of understanding falls on the communicator, not the listener.”
Baldoni then goes on to suggest three questions that will help you make communication a priority and sharpen your messages so that they are clear:
1. What have you got to say (and why)?
2. What does your audience expect?
3. How will you reconcile the differences?
He then goes on with several suggestions – don’t speak down to your audience, say what needs to be done and ask them to do it, and wrap your message in a story.
Have a great week. . . . . jim