by Jim Bruce
We each hope that decisions are carefully made based on all of the information that is available. Unfortunately, that is not the case, particularly in our increasingly overloaded environment. In this twelve minute animation, Robert Caldini, one of the thought leaders in the areas of influence and persuasion, and his colleague Steve Martin illustrate six principles of persuasion identified by their research. The contention is that understanding these shortcuts and applying them in an ethical manner can significantly increase chances that someone can be persuaded by your request.
These shortcuts are:
So, take a look at the video, it’s well worth a ten minute investment. In each instance, Caldini and Martin discuss research results illustrating how that particular principle can be applied. I’m sure that you will see ethical ways to apply what you learn here.
. . . jim