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Who's Sorry Now?

| September 12, 2006

by Jim Bruce

Who’s Sorry Now?

Jason Pontin, Editor in Chief of MIT’s Technology Review, reviews Pip Coburn’s “The Change Function:  Why Some Technologies Take Off and Others Crash and Burn.” Coburn was managing director of the technology group of UBS Investment Research during the technology run-up of the late 1990s.  While his focus in on customer’s reaction to new products that arrive from technology start-ups, his observations are just as valid for new products and services from IT organizations.  He quotes Jean-Louis Gassée, once of Apple and founder of Be:  “The most expensive idea in Silicon Valley is, “It will work, because it would be really cool if it did.”


It is a good read and the comments on change are thought provoking…… jim