Stop Giving Advice and Start Asking the Right Coaching Questions
Today’s Tuesday Reading is from Glenn Brule, Program Leader and Leadership Coach at MOR Associates. Glenn may be reached at [email protected] or via LinkedIn.
Great leaders aren’t just decision-makers—they are coaches who help others think, grow, and take ownership of their challenges. However, many leaders fall into the trap of giving advice too quickly rather than guiding their teams to find solutions. Michael Bungay Stanier’s book, The Coaching Habit, offers a simple yet powerful framework to transform how leaders coach by asking better coaching questions.
Why Leaders Need to Be Coaches
Leadership isn’t about having all the answers; it’s about empowering others to think for themselves. Coaching helps:
- Build problem-solving skills in your team
- Foster trust and open communication
- Encourage ownership and accountability
- Free up your time as a leader by developing independent thinkers
But how do you coach effectively without turning every conversation into a long, drawn-out session? The answer lies in asking the right coaching questions.
The Seven Essential Coaching Questions
Bungay Stanier introduces seven powerful questions that can deepen conversations and shift a leader’s mindset from advising to facilitating self-discovery. Let’s explore them and how to use them effectively in leadership.
1. The Kickstart Question: “What’s on your mind?”
Instead of starting with small talk, this question invites team members to dive into what’s truly important to them. It signals that the conversation is about their priorities, not just a generic check-in.
How to use it:
- At the beginning of one-on-one meetings to uncover pressing issues
- When a team member seems overwhelmed but hasn’t voiced concerns
2. The AWE Question: “And what else?”
This simple yet powerful question encourages deeper thinking. It prevents leaders from jumping to conclusions or giving advice too soon by ensuring the conversation explores all angles.
How to use it:
- When someone presents a challenge, ask “And what else?” to uncover hidden layers
- Use it multiple times to help your team articulate their thoughts more fully
3. The Focus Question: “What’s the real challenge here for you?”
Leaders often get sidetracked in solving surface-level problems. This question redirects the conversation toward the core issue, helping team members clarify their real challenges.
How to use it:
- When a team member is stuck on a problem and needs clarity
- In conflict resolution discussions to identify the underlying issue
4. The Foundation Question: “What do you want?”
This question helps team members take ownership of their needs and desires. It also prevents assumptions, ensuring you respond to their actual needs rather than what you think they need.
How to use it:
- When someone seems unsure about their direction
- To help a team member set clear goals and expectations
5. The Lazy Question: “How can I help?”
Rather than assuming what support is needed, this question encourages team members to be explicit about their needs. It also reinforces a culture of autonomy rather than dependency.
How to use it:
- When someone brings a challenge to you, instead of offering solutions right away
- To empower your team to articulate the specific help they need
6. The Strategic Question: “If you’re saying yes to this, what are you saying no to?”
Leaders and teams often over-commit. This question helps them evaluate trade-offs and prioritize effectively.
How to use it:
- When a team member is juggling multiple projects and struggling with prioritization
- In decision-making discussions to assess the impact of taking on new work
7. The Learning Question: “What was most useful for you?”
Reflection is key to growth. Ending conversations with this question reinforces learning and helps the leader and the team members improve future interactions.
How to use it:
- At the end of coaching sessions or meetings
- When wrapping up a feedback conversation
Putting Coaching Questions into Practice
Transforming from an advice-giving leader to a coaching leader takes practice. Here are a few ways to start:
- Pause before giving advice. Before jumping in with a solution, ask one of these questions first.
- Listen actively. Focus on understanding the other person rather than formulating your response.
- Make coaching a habit. Integrate these questions into your daily leadership conversations.
By mastering the art of asking the right coaching questions, leaders can unlock the full potential of their teams, fostering a culture of growth, accountability, and deeper thinking. Coaching isn’t about having all the answers—it’s about helping others find the answers themselves.

Which coaching question are you most excited to try?
Last week, we asked which of the following areas is hardest to articulate clearly for smarter strategy?
- 59% said delivered value
- 14% said customer satisfaction
- 14% said service costs
- 13% said adoption rates

As we plan strategically, almost 3 in 5 of us find the value of what we deliver to be the most difficult to articulate. If you’re struggling here, consider why you are providing the service. Once you answer that, ask why that answer is important. Iteratively repeat that question a few times. Then articulate how the service measures up to that value statement.
- April 2025 (3)
- March 2025 (4)
- February 2025 (4)
- January 2025 (4)
- December 2024 (3)
- November 2024 (4)
- October 2024 (5)
- September 2024 (4)
- August 2024 (4)
- July 2024 (5)
- June 2024 (4)
- May 2024 (4)
- April 2024 (5)
- March 2024 (4)
- February 2024 (4)
- January 2024 (5)
- December 2023 (3)
- November 2023 (4)
- October 2023 (5)
- September 2023 (4)
- August 2023 (4)
- July 2023 (4)
- June 2023 (4)
- May 2023 (5)
- April 2023 (4)
- March 2023 (1)
- January 2023 (4)
- December 2022 (3)
- November 2022 (5)
- October 2022 (4)
- September 2022 (4)
- August 2022 (5)
- July 2022 (4)
- June 2022 (4)
- May 2022 (5)
- April 2022 (4)
- March 2022 (5)
- February 2022 (4)
- January 2022 (4)
- December 2021 (3)
- November 2021 (4)
- October 2021 (3)
- September 2021 (4)
- August 2021 (4)
- July 2021 (4)
- June 2021 (5)
- May 2021 (4)
- April 2021 (4)
- March 2021 (5)
- February 2021 (4)
- January 2021 (4)
- December 2020 (4)
- November 2020 (4)
- October 2020 (6)
- September 2020 (5)
- August 2020 (4)
- July 2020 (7)
- June 2020 (7)
- May 2020 (5)
- April 2020 (4)
- March 2020 (5)
- February 2020 (4)
- January 2020 (4)
- December 2019 (2)
- November 2019 (4)
- October 2019 (4)
- September 2019 (3)
- August 2019 (3)
- July 2019 (2)
- June 2019 (4)
- May 2019 (3)
- April 2019 (5)
- March 2019 (4)
- February 2019 (3)
- January 2019 (5)
- December 2018 (2)
- November 2018 (4)
- October 2018 (5)
- September 2018 (3)
- August 2018 (3)
- July 2018 (4)
- June 2018 (4)
- May 2018 (5)
- April 2018 (4)
- March 2018 (5)
- February 2018 (5)
- January 2018 (3)
- December 2017 (3)
- November 2017 (4)
- October 2017 (5)
- September 2017 (3)
- August 2017 (5)
- July 2017 (3)
- June 2017 (8)
- May 2017 (5)
- April 2017 (4)
- March 2017 (4)
- February 2017 (4)
- January 2017 (4)
- December 2016 (2)
- November 2016 (7)
- October 2016 (5)
- September 2016 (8)
- August 2016 (5)
- July 2016 (4)
- June 2016 (12)
- May 2016 (5)
- April 2016 (4)
- March 2016 (7)
- February 2016 (4)
- January 2016 (10)
- December 2015 (4)
- November 2015 (6)
- October 2015 (4)
- September 2015 (7)
- August 2015 (5)
- July 2015 (6)
- June 2015 (12)
- May 2015 (4)
- April 2015 (6)
- March 2015 (10)
- February 2015 (4)
- January 2015 (4)
- December 2014 (3)
- November 2014 (5)
- October 2014 (4)
- September 2014 (6)
- August 2014 (4)
- July 2014 (4)
- June 2014 (4)
- May 2014 (5)
- April 2014 (5)
- March 2014 (5)
- February 2014 (4)
- January 2014 (5)
- December 2013 (5)
- November 2013 (5)
- October 2013 (10)
- September 2013 (4)
- August 2013 (5)
- July 2013 (8)
- June 2013 (6)
- May 2013 (4)
- April 2013 (5)
- March 2013 (4)
- February 2013 (4)
- January 2013 (5)
- December 2012 (3)
- November 2012 (4)
- October 2012 (5)
- September 2012 (4)
- August 2012 (4)
- July 2012 (5)
- June 2012 (4)
- May 2012 (5)
- April 2012 (4)
- March 2012 (4)
- February 2012 (4)
- January 2012 (4)
- December 2011 (3)
- November 2011 (5)
- October 2011 (4)
- September 2011 (4)
- August 2011 (4)
- July 2011 (4)
- June 2011 (5)
- May 2011 (5)
- April 2011 (3)
- March 2011 (4)
- February 2011 (4)
- January 2011 (4)
- December 2010 (3)
- November 2010 (4)
- October 2010 (4)
- September 2010 (3)
- August 2010 (5)
- July 2010 (4)
- June 2010 (5)
- May 2010 (4)
- April 2010 (3)
- March 2010 (2)
- February 2010 (4)
- January 2010 (4)
- December 2009 (4)
- November 2009 (4)
- October 2009 (4)
- September 2009 (4)
- August 2009 (3)
- July 2009 (3)
- June 2009 (3)
- May 2009 (4)
- April 2009 (4)
- March 2009 (2)
- February 2009 (3)
- January 2009 (3)
- December 2008 (3)
- November 2008 (3)
- October 2008 (3)
- August 2008 (3)
- July 2008 (4)
- May 2008 (2)
- April 2008 (2)
- March 2008 (2)
- February 2008 (1)
- January 2008 (1)
- December 2007 (3)
- November 2007 (3)
- October 2007 (3)
- September 2007 (1)
- August 2007 (2)
- July 2007 (4)
- June 2007 (2)
- May 2007 (3)
- April 2007 (1)
- March 2007 (2)
- February 2007 (2)
- January 2007 (3)
- December 2006 (1)
- November 2006 (1)
- October 2006 (1)
- September 2006 (3)
- August 2006 (1)
- June 2006 (2)
- April 2006 (1)
- March 2006 (1)
- February 2006 (1)
- January 2006 (1)
- December 2005 (1)
- November 2005 (2)
- October 2005 (1)
- August 2005 (1)
- July 2005 (1)
- April 2005 (2)
- March 2005 (4)
- February 2005 (2)
- December 2004 (1)